Suzuki Marine South Africa ended 2021 on a high note. A very high one indeed, as it sold more outboards in 2021 than ever before.
Suzuki Marine sold 1189 outboards in 2021 compared to 960 outboards in 2020 which is an increase of 23.9%. It reached 44.5% market share for the whole market including export. Looking at South Africa only, Suzuki reached an all-time market share record of 51.3% in 4-stroke outboard sales in South Africa, which is an increase of 25.9% compared to 2020. That makes Suzuki the best-selling 4-stroke outboard in South Africa once again, a coveted number 1 position that Suzuki has held since 2012 (except for 2017 & 2019).
Of these outboards, the DF100 and DF140 are vying for the title of South Africa’s favourite Suzuki outboard.
The sales for December, which is traditionally a busy month before the holidays, show that the industry sold 239 outboards in the month. This is an 39.7% increase on the same month last year. The hotly contested outboard market grew by 11.3% to 2670 outboards in the same comparison for the whole year 2021.
Suzuki’s sales record includes purchases in the recreational market with new people entering the boating lifestyle. We welcome first time boat buyers, as this is an important pillar of the boating sector. The marine market is very small and we are very excited for new people to explore the lifestyle of boating. We are very thankful that boating has done so well during the pandemic as this is an activity that can be safely practiced outside and in isolation with one’s family. Suzuki Marine South Africa has therefore made a lot of boating content available on the blog for new boaters to learn the basics of boating.
We are, however, the proudest of the performance of our dealer network. We realize that dealers are working under tough conditions with supply constraints and we appreciate our customer’s patience in waiting for the stock arrival of their ultimate Suzuki.
The fact that the dealer network has set a new record once more, is testimony to its commitment, its relationship with customers and is also testimony of our range of outboards, which has something for every budget and taste.
To paraphrase a quote from Brad Sugars, “Success happens one day at a time… Day after day… Consistency wins the race in the end.”
With consistent excellent customer service in mind, we look forward to welcoming more customers to discover the boating lifestyle with Suzuki in 2022!