Suzuki Marine closed the year with a record-breaking 55% market share in 4-stroke outboards sold in South Africa, surpassing our previous high of 53.8%. This achievement confirms Suzuki Marine as the preferred choice of outboard for more than half of the market which is a powerful signal of confidence in our brand, our products, and the long-term value Suzuki delivers.In a highly competitive marine market, earning customer trust year after year is no small achievement. In 2025, Suzuki Marine didn’t just grow, we strengthened our leadership position, setting new milestones for both sales and market share.
Record Sales in a Demanding Market
Alongside this market share achievement, Suzuki Marine also recorded its highest-ever annual sales, with 1,663 outboards sold in 2025, exceeding the previous record of 1,650 units set in 2022. This sales volume represents both 2-stroke and 4-stroke outboards sold in our Southern Africa territory.
In a market where buyers are increasingly focused on reliability, operating costs, and long-term ownership value, these results speak volumes. Boaters are not just buying an outboard, they are making a smarter switch.
This is also clearly reflected in our Customer Satisfaction Score, where Suzuki customers rated our service at an impressive 95.6% in 2025.
Why Customers Are Switching and GAINing
For customers, this means choosing the brand most trusted by boaters nationwide and the reassurance of long-term parts, service, and resale support. The continued growth of Suzuki Marine reflects the real-world benefits customers experience when they switch to Suzuki and GAIN more:
- G – Greater Reliability: Proven engineering and durability you can trust, season after season.
- A – Advanced Efficiency: Class-leading fuel economy and reduced running costs.
- I – Innovative Technology: Smart features designed to enhance performance and ownership experience.
- N – Next-Level Value: Long-term savings, strong resale value, and peace of mind.
These gains aren’t just promises, they’re delivered every time a Suzuki outboard hits the water.
A Shared Achievement
This milestone is the result of strong partnerships across the Suzuki Marine network. We extend our sincere thanks to our dedicated Suzuki Marine dealers and loyal customers whose trust continues to drive our success.
If you’re considering your next outboard, now is the time to experience what more than half the market already knows. Visit your nearest Suzuki Marine dealer and discover what you stand to gain.
As we look ahead, Suzuki Marine remains committed to building on this momentum, delivering innovation, performance, and even greater gains for the future of boating.
Thank you for switching, gaining, and growing with Suzuki Marine.
